Plant-based since 1982

Advantage Premium soup bases & gravies for food service

Premium quality stock powders and gravies free of the Big 8 food allergens

Massel Advantage stock powders and gravies are especially created for food service, commercial kitchens and hospitality businesses.

Massel food service products tick all the boxes for people with dietary restrictions, and those with lifestyles or religious beliefs that impact on their food choices. All Massel Advantage products are:

No Wheat No Dairy
No Peanuts No Egg
No Soy No Tree Nuts
No Fish No Shellfish
Gluten-free Vegan
Cholesterol-free Trans fat-free
Preservative-free No added MSG
Kosher certified Lactose-free
Made using GMO-free ingredients
Free from common allergens
Suitable for people with Coeliac Disease

Delicious flavours make your dishes sing

Massel stocks are made in the same way a chef would make homemade stock. We use only premium ingredients, and special blending techniques to create delicious, fresh flavours which are as subtle and harmonious as a fresh stock.

Unlike other stock powders and gravies Massel Advantage products will not overwhelm your dishes with over salted, artificially enhanced flavours. Massel Advantage enhances the taste of a dish, rather than overpowering it, which makes Massel the perfect base for all savoury dishes.

Available in chicken style, beef style and vegetable flavours, Massel makes stock powders and gravies with top quality vegetable ingredients.

We spent years perfecting our vegan meat style stock powders and gravies. Special blending and the right balance of seasoning allow the chicken and beef flavour to be produced without needing to use animal products. Tasting them, you would never believe they are not chicken or beef! They provide a delicious alternative to meat stocks and broths for everyone including vegans, vegetarians and the growing numbers of people wishing to eat less meat.

Affordable vegetable based products are the way of the future – they make sense for us all-for our health, for our planet and for our pockets!

Super economical and double the yield!

Massel’s concentrated formula makes Advantage products high yield, which means your kitchen saves money. You only need 12g of Advantage stock powder to make 1 litre of stock, over double the yield of most other instant stocks. Give your menu the Massel Advantage!

Simplify menu planning and inventory

The Massel Advantage range makes menu planning so much easier. No more juggling diners’ dietary restrictions, lifestyle choices and religious beliefs and no more expensive special inventory! Massel’s all-vegetable bases are a great alternative to meat-first and salt-first bases. They offer cleaner ingredients and a greater flexibility of use because of their all vegetable nature. They also help to address the demands of today’s more discerning consumer.

Top quality ingredients for tastier stocks, soups, sauces and gravies

Great tasting food keeps your customers coming back. With premium quality ingredients like vegetables, herbs, extra virgin olive oil and sea salt from the great Southern Ocean, you can rely on Massel Advantage stocks and gravies to give your dishes a foundation of fantastic flavour.


Advantage products

Advantage Classic and Premium Stock Powders

Advantage Classic and Premium stock powders make fresh stock, a flavoursome soup base, or can be sprinkled as seasoning onto casseroles, stir fries, salads or side dishes for a natural flavour boost. Advantage stock powders come in three all vegetable flavours:

  • Vegetable
  • Beef style
  • Chicken style

Advantage Gravy Mix

Advantage gravy mix is instant, lump free, freeze thaw stable and comes in three flavours:

  • Rich Home Style blend
  • Turkey style
  • Chicken style

Advantage Sauce Mix

Advantage demi-glace sauce mix is instant, lump free and freeze thaw stable.

For more information about Massel Advantage products or to order please email us at

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