All Massel Concentrated Liquid Stock, stock cubes, stock powder, and gravy mixes are made with premium vegetable ingredients. Massel products are vegan and always have been.
When we started developing our range of stocks in 1982 we had three founding principles.
When we started making Massel stock no one was producing instant stocks of a quality we ourselves wanted to eat, or feed to our children! So we created our own recipes from scratch and after countless hours developing and testing flavour combinations we launched the first all vegetable stock cube with no added MSG in the world.
We make a delicious classic vegetable stock that’s packed with quality ingredients like onion, spinach, cabbage, garlic and celery. And we also offer a rich vegan Beef Style stock and a vegan Chicken Style stock made using top quality vegetable ingredients.
We spent years perfecting our vegan stocks, so that they would be full of flavour, and provide a delicious alternative to meat stocks and broths for everyone – including vegans, vegetarians and people wishing to eat less meat.
The whole Massel team loves to cook (and eat!) and we’ve created some delicious vegan recipes and menu ideas using Massel stocks and gravies, so for quick dinner ideas and easy healthy recipes check out our vegan recipes.